Better Luck Next TIme

A stylized unraveling of patriarchal perfection.

This shoot explores the tension between maintaining an idealized image and the inevitable weight of societal expectations. At first, the subject appears perfectly composed—Barbie-like stills where she effortlessly upholds beauty, grace, and control. Every detail is polished, every movement precise. But the pressure builds. A shirt burns under an iron, flames rise from the stove, a stumble turns into a fall. The cracks in perfection aren’t just accidents—they're reflections of the impossible standards placed on women. As she struggles to keep up, the visual narrative shifts from effortless composure to quiet unraveling, revealing the toll of constantly striving for an unattainable ideal.

Role: Creative Direction, Set Design, Styling, Editing